Rules

• The competition concerns shopping centers or shopping center projects in Denmark. New shopping centers or refurbishments must be fully completed by 2018-12-31.
• Only members of the NCSC can apply to the competition or nominate candidates.
• Registration for the competition is done by the property owner or his representative.
• Application must have been received by NCSC no later than 2019-08-30.
• Competition fee: 2 250 DKK per entry

Competition categories

• Best Shopping Center
• Best Innovation
• Best Marketing Campaign
• Best Retail Concept

Assessment

Finalists and winners in each category are elected by a jury, appointed by NCSC. The jury consists of 3-5 people and are elected for 3 years. Each jury member assesses the contributions individually based on set criteria. The jury will also visit a selection of centers. Finally, it is that “extra something special” that decides who wins; if the center has achieved something extraordinary and can be seen as a role model and an inspiration to the entire industry. In case of disagreement, the jury chairman has the casting vote.

Assessment criteria:

Best Shopping Center

1. Finance
2. Accessibility
3. Concept
4. Management
5. Marketing
6. Society Integration
7. Environmental work (CSR)
8. Tenant mix
9. Architecture
10. Innovation

Best Marketing Campaign

1. Marketing Strategy
2. Objectives
3. Marketing plan
4. Media plan
5. Brand building
6. Events
7. Target groups
8. Sociala media
9. Website
10. Internal marketing
11. General marketing
12. Results
13. Budget

Best Innovation

1. Idea & Objectives
2. Activity
3. Creativity
4. Results
5. Budget