Marketing Campaign of the Year

This award recognizes exceptional marketing campaigns in the Nordic retail destination industry over the past 12 month. To qualify, the campaign must have been a time-limited event that used a physical space to create an engaging experience for visitors. Examples of such campaigns include pop-up events, community-building activities, or similar. The jury will consider objective, strategy, innovation, delivery and results.

Who can apply?
This category is open to property players, retailers and suppliers from all sectors.

When are the winners elected?
🇩🇰 Denmark Awards: 3 April 2025 / 🇫🇮 Finland Awards: 24 April 2025 / 🇸🇪 Sweden Awards: 8 May 2025 / 🇳🇴 Norway Awards: 3 June 2025
Nordic Finale: 4 September 2025