The Halo Effect

Reports from ICSC

ICSC Reports on the "Halo Effect"

One of the key findings from ICSCs report "The Halo Effect - How Bricks Impact Clicks", was that opening one new physical store in a market results in an average 37 percent increase in overall traffic to that retailer’s website. A 2019 analysis "Quantifying the Impact of Omnichannel", shows how retailers capture additional sales through halo events and why physical stores play a critical role in those efforts.

Reports are available for NCSC members only.

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THE HALO EFFECT

HOW BRICKS IMPACT CLICKS
2018
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THE HALO EFFECT II

QUANTIFYING THE IMPACT OF OMNICHANNEL
2019
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