Caroline Krefting, COO and Katrin Sundal, Marketing Director at Carusel Eiendom received the ‘Commercial Space of the Year’ award for the transformation of Oslobukta.
Oslobukta
Commercial Space of the Year
Carusel Eiendom
Jury motivation
”By curating a tenant mix through a collaborative approach and support for emerging talents, the developer has created an exciting space for niche and innovative concepts while maintaining both breadth and depth. The principle of “quality for all” has been central to their efforts. High occupancy rates, strong visitor numbers, and impressive turnover growth speak for themselves.
The careful oversight has built a destination with a strong identity and brand, fostering a sense of local belonging. A well-balanced marketing and event plan enhances their appeal, ensuring steady visitor flow and driving conversions. Environmental sustainability and green mobility have been prioritized, alongside creating measurable property value through the place’s attractiveness.
They have skillfully utilized the location’s potential, crafting a vibrant environment that encourages interaction with the surroundings, culture, and history. Accessibility and public spaces have been thoughtfully designed to foster connections.”
Jury
Chales Larsson, RetailEx (Jury Chair)
Tone Tellevik Dahl, Norsk Eiendom
Tiina Fågel, Helsinki Outlet
Award Partner
. . . . . .
Jesper Örtengren, Business Developer at Vasakronan receives this year’s innovation award for Open Spot.
OPEN SPOT
Vasakronan
Innovation of the Year
Jury motivation
“This year’s winner truly brings something new and experimental to the table. The innovation enriches its environment and brings fresh experiences to users and shoppers alike. It also creates opportunities for small and large brands to test consumer interest and adjust their concepts. It allows online operators to experiment in an offline environment. This invention enlivens and enriches the community. Its user interface and pricing principles are designed to be simple for the user. The accessibility achieved through network and platform thinking is versatile, offering a variety of opportunities for brand visibility and diverse experiences. It is also flexible, allowing for further expansions.
This is an excellent and bold initiative, especially coming from a major real estate owner in the industry.”
Jury
Vanna Gunnarsson, Senior Arkitekt, Studio Stockholm (Jury Chair)
Anna Bevz, CEO, Bolder Development Oy
Thomas Føyen, Partner, KPMG Norge
Award partner
. . . . . .
Marketing Director of Rødovre Centrum, Charlotte Andersen receives the award for this year’s best marketing campaign. Here together with Louise Hammerich-Larsen and Nina Ferrit at We Love Ads and Anna Hestad and Nils Tunebjer from Beyond11. Handing out the award was Christa Topp Prevost, Head of Labs and Partnerships at Ocean Outdoor Denmark.
Power of Science
Rødovre Centrum
Marketing Campaign of the Year
Juryns motivation
“The winner of this year’s award looked beyond the commercial impulse, leveraging its physical space to challenge long-held social and power dynamics. Unexpected collaborations gave the communications effort greater depth and impact. The use of technological innovations illuminated new opportunities for a core customer constituency…
And it achieved its goal of empowering new generations of women as they explore possible futures.”
Jury
Billy McCormac, Senior advisor, Gullers Group (Jury Chair)
Trond Gudbrandsen, Byråleder, Leonberg Reklamebyrå
Minna Karppinen, Meeting Place Manager, Ingka Centres
Award Partner
. . . . . .
Maria Hellberg, Head of Real Estate Nordic Region and Eva Rehnström, Country Manager Finland at Rituals receiving the ‘Commercial Player of the Year’ award.
RITUALS
Commercial Player of the Year
Jury motivation
“With a compelling store concept, where every detail—colors, lighting, and sounds—comes together, this brand has created a unique platform for customers to experience its essence. Their stores are inspiring spaces for exploration, featuring beautiful displays and seamlessly integrating digital innovation to engage customers. The staff enhances the brand with a warm attitude and deep product knowledge, ensuring a consistent experience across both physical and digital channels.
Their commitment to social responsibility, from supporting employee mental health to pledging 10% of profits to environmental and social causes, further sets them apart. With strong expansion across the Nordics and impressive revenue growth, they are a deserving winner of this year’s competition.”
Jury
Stian Kjellhov, Utviklingsdirektør, Tellus Eiendom (Jury Chair)
Maria Ahlestål, CEO, Ahlestål & Co.
Anu Vauhkonen, Global Head of Brand and Marketing, Axopar
Award Partner
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