Commercial Space of the Year
Jury
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Chales Larsson Chair RetailEx
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Tone Tellevik Dahl Norsk Eiendom
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Tiina Fågel Helsinki Outlet
Oslobukta
Jury motivation
”By curating a tenant mix through a collaborative approach and support for emerging talents, the developer has created an exciting space for niche and innovative concepts while maintaining both breadth and depth. The principle of “quality for all” has been central to their efforts. High occupancy rates, strong visitor numbers, and impressive turnover growth speak for themselves.
The careful oversight has built a destination with a strong identity and brand, fostering a sense of local belonging. A well-balanced marketing and event plan enhances their appeal, ensuring steady visitor flow and driving conversions. Environmental sustainability and green mobility have been prioritized, alongside creating measurable property value through the place’s attractiveness.
They have skillfully utilized the location’s potential, crafting a vibrant environment that encourages interaction with the surroundings, culture, and history. Accessibility and public spaces have been thoughtfully designed to foster connections.”
Innovation of the Year
Jury
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Vanna Gunnarsson Chair Senior Arkitekt, Studio Stockholm
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Anna Bevz CEO, Bolder Development Oy
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Thomas Føyen Partner, KPMG Norge
Open Spot
Jury motivation
“This year’s winner truly brings something new and experimental to the table. The innovation enriches its environment and brings fresh experiences to users and shoppers alike. It also creates opportunities for small and large brands to test consumer interest and adjust their concepts. It allows online operators to experiment in an offline environment. This invention enlivens and enriches the community. Its user interface and pricing principles are designed to be simple for the user. The accessibility achieved through network and platform thinking is versatile, offering a variety of opportunities for brand visibility and diverse experiences. It is also flexible, allowing for further expansions.
This is an excellent and bold initiative, especially coming from a major real estate owner in the industry.”
Marketing Campaign of the Year
Jury
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Billy McCormac Chair Senior advisor, Gullers Group
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Trond Gudbrandsen Byråleder, Leonberg Reklamebyrå
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Minna Karppinen Meeting Place Manager, Ingka Centres
Power of Science
Jury motivation
“The winner of this year’s award looked beyond the commercial impulse, leveraging its physical space to challenge long-held social and power dynamics. Unexpected collaborations gave the communications effort greater depth and impact. The use of technological innovations illuminated new opportunities for a core customer constituency…
And it achieved its goal of empowering new generations of women as they explore possible futures.”
Commercial Player of the Year
Jury
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Stian Kjellhov Chair Utviklingsdirektør, Tellus Eiendom
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Maria Ahlestål CEO, Ahlestål & Co.
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Anu Vauhkonen Global Head of Brand and Marketing, Axopar
Rituals
Jury motivation
“With a compelling store concept, where every detail—colors, lighting, and sounds—comes together, this brand has created a unique platform for customers to experience its essence. Their stores are inspiring spaces for exploration, featuring beautiful displays and seamlessly integrating digital innovation to engage customers. The staff enhances the brand with a warm attitude and deep product knowledge, ensuring a consistent experience across both physical and digital channels.
Their commitment to social responsibility, from supporting employee mental health to pledging 10% of profits to environmental and social causes, further sets them apart. With strong expansion across the Nordics and impressive revenue growth, they are a deserving winner of this year’s competition.”