NCSC Nordic Awards 2023

”Through strategic and consistent work this urban place has developed into something new and exciting for all visitors. With excellent accessibility and a well-curated offer with unique features, the visitor gets a place that is both functional and inspiring and invites repeat visits.

Like a phoenix, this commercial place has risen from an average place to an inspiring and innovative place for shopping, dining, work, meetings, and urban city life.

This city center has received an updated mix of tenants where strong brands and specialized stores cooperate with iconic companies. The outside meets the inside seamlessly through a well-thought-out and timeless architecture with places for activities and meetings, which provides a lively quarter at all hours. The integration into the city structure has had repercussions for the entire city’s centre development and previously neglected places have been given a new function and a new life. The ugly duckling has become a swan.”

”With maximum precision and accuracy, they engaged target audiences in a concept that tapped into a shared and deep-seated identity. The campaign captured the zeitgeist of the times in a visually and linguistically striking way. The concept informed everything from the leasing strategy and assets to the selection of media channels and formats. It brought tenants and customers together under a common banner and created a sense of belonging. The effort bumped all metrics – including tenant revenues. The Nordic jury was unanimous in its assessment that this marketing campaign was “like no other.”