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Event

NCSC Nordic Summit

18–19 Sep 2024

Denmark Sweden Norway Finland

This event has ended

Booking and tickets are closed. The page is kept as a record of the event.

NCSC Nordic Summit

18-19 September 2024 in Helsinki Join us at the NCSC Nordic Summit, where we unite the Nordic industry in Helsinki for a half-day conference, local study visits and the prestigious NCSC Awards finale. Throughout the conference, we will delve into different commercial spaces business models and how these spaces can be activated to effectively engage the communities they serve. We will draw inspiration from across the Nordics and industry leaders will share their insights on the future of retail. The next day we will further this exploration by touring some of the city's popular shopping centers and retail stores. In the evening, we will honor the best of the Nordics with four prestigious awards at this year's NCSC Awards finale. Best of luck to all the finalists. Welcome to NCSC Nordic Summit & Awards! Full package: Retailers: FREE OF CHARGE / Member: €350 / Non-member: €525 Nordic Awards Dinner Only: Retailers: FREE OF CHARGE / Members: €110 / Non-members: €170

Participant list
Programme

Program

Summit & Awards

  1. 11:00

    Welcome and registration (Mikonkatu 5)

    The Summit will be held at the newly opened extension of Epicenter in Helsinki called Aleksanterisali, located at Mikonkatu 5 on the 6th floor.

    We will start of with a networking lunch followed by a full day of inspirational talks and discussions.

  2. 12:30

    SUMMIT PART 1: INDUSTRY BUSINESS MODELS

  3. 12:35

    Urban Marketplaces of the Future

    As one of the European market leaders in the shopping center sector, ECE has been broadly positioned on the market for over five decades. CEO of ECE Marketplaces, Joanna Fisher, will set the scene and give us insight into their vision of the future of shopping.

    “Shopping centers are more than just places to shop: they are shop windows, meeting places, places of experience and service providers for the residents around them – in other words, urban marketplaces. Designing these versatile microcosms today for tomorrow has always been our motto.”

    • Joanna Fisher CEO, ECE Marketplaces
  4. 13:00

    Bold Transformations

    Optimist by heart and practice, Michael Johansson guides leaders who aspire to be great. On behalf of owners and board of directors he works side-by-side with CEOs and C-level leaders in envisioning their future relevance and identifying key strategies to pave their path onwards. Assisting them in bold transformations; turning theory into culture and making strategy tangible to all stakeholders.

    He is counting 34 transformations and well above 1.000 lectures to his resumé over the past 25 years of practice. Clients include global cooperations, institutions, nordic family owned companies as well as Non-profits and start ups. Lately devoting his focus to cross-border collaboration’s within the commercial and real estate industry.

    • Michael Johansson Founder, ChangePilots
  5. 13:25

    Open Spot

    Open Spot is a ready-to-use concept that offers fully designed and furnished pop-up premises at a fixed price in the absolute best locations in Malmö, Gothenburg, Uppsala and Stockholm. It is a completely new communication channel where brands get the opportunity to reach both new and existing customers, without having to fight against the digital noise. The spaces can be rented from 1-12 weeks and there are today 7 stores throughout Sweden.

    Open Spot, by Vasakronan, is nominated for Innovation of the Year in NCSC Nordic Awards 2024.

    • Jesper Örtengren Business Development Vasakronan
    • Open Spot
  6. 13:35

    The future of XXL

    Christoffer Jansén will assume the role of the new Managing Director for XXL Sports & Outdoor Finland on August 1. His initial focus is on enhancing the customer promise to establish XXL as the preferred option for sports enthusiasts. He will unveil his future plans and strategies to steer the company towards positive growth.

    • Christoffer Jansén Managing Director XXL Finland
  7. 13:45

    Brainstorming session

    The expertise and knowledge of our audience is impressive and this year we are planning to make good use of it. Michael Johansson will lead our brainstorming sessions we will ask you to get involved by discussing current topics and sharing your ideas.

    Be prepared to get involved – our greatest asset is you!

  8. 14:15

    Coffee break and networking

  9. 15:00

    SUMMIT PART 2: ACTIVATION OF COMMERCIAL SPACES

  10. 15:05

    How Ocean Outdoor and Westfield turn spaces into places

    Ocean Outdoor is one of the world’s most innovative and creatively focused Out Of Home companies. By blending cutting edge technologies, research & data with creative facilitation the company transforms spaces into unique and desirable advertising places for brand and consumer engagement. Westfield Rise is the in-house retail media agency of Unibail-Rodamco-Westfield. Their experiential retail platforms offer opportunities for brands and marketeers wanting to connect with an engaged audience, who have the desire to explore new experiences, and the intention to spend.

    For more than a decade the two companies have partnered to build the Westfield malls into engaging consumer experience and advertising platforms. Christa Topp Prevost and Chris Lynham will share insights present cases and effective solutions for leveraging the dynamic media environment, The Mall.

    • Chris Lynham Director of Media Europe Westfield Rise
    • Christa Topp Prevost Head of Labs & Partnerships Ocean Outdoor Denmark
  11. 15:30

    Power of Science

    Charlotte Andersen has a clear vision for putting Rødovre Centrum in the spotlight. By focusing on current and important issues, she successfully involves the community and boosts footfall, sales, dwell time, and social media interaction. The “Power of Science” campaign is no exception. Through collaborations with DTU (Technical University of Denmark) and Rødovre Municipality, the campaign emphasized the significance of encouraging girls’ interest in STEM (science, technology, engineering, and mathematics). Charlotte will share her comprehensive marketing strategy that achieves both sales targets, raises awareness, and drives meaningful change.

    The “Power of Science” campaign is nominated for Marketing Campaign of the Year in NCSC Nordic Awards 2024.

    • Power of Science Watch campaign
    • Charlotte Andersen Marketing Director Rødovre Centrum
  12. 15:45

    Your Beauty Playground

    LYKO FABship in Helsinki opened with a bang in May 2023, drawing huge crowds to its new central location. Your Beauty Playground is an open and inclusive concept created by LYKO and the store offers opportunities to host fun beauty launches, parties, theme events and other activities on a frequent basis.

    LYKO is nominated in two categories in this years NCSC Nordic Awards, both for ”Commercial Player of the Year” and for their marketing campaign ”LYKO Halloween”.

    • Ida Berg-Kivi & Armi Aho Lyko Finland
    • LYKO FABship in Helsinki
  13. 16:00

    Brainstorming session

  14. 16:30

    Conference ends

  15. 19:00

    NCSC Nordic Awards at Botta Helsinki (Museokatu 10)

All times are in local Finnish time!

Recommended Hotel

Sokos Presidentti Hotel Eteläinen Rautatiekatu 4, 00100 Helsinki If you want to stay overnight in Helsinki we recommend staying at or close to the Sokos Presidentti Hotel. We have a 5% discount when you use booking code: WORKERY at check-out.