¹ ICSC, The Halo Effect – How Bricks Impact Clicks, 2018
1 June 2021
Do we need new metrics and rental models going forward?
1 June 2021 ｜9.00-10.00 (CET) ｜zoom
Changing consumer behavior puts the purpose of the retail store in a new light. Most agree that it will continue to be a pivotal part of the customer journey, in fact opening a new physical store creates a halo effect and is proven to increase web traffic with an average of 37%.¹ So how do we measure its true value and do we need new metrics and rental models going forward?
Welcome to an inspiring keynote by futurist and strategist Ibrahim Ibrahim, followed by an important discussion about rents!