NCSC Annual Conference & Nordic Awards

Creating a destination – when the store becomes a story

NCSC Annual Conference & Nordic Awards

2 june 2020 |Norra Latin|Stockholm

"Creating a destination – when the store becomes a story"
In the eco system of retail, the physical market place is predicted to become more and more about experiences, tailored to each customer’s specific need and preference. But what does this really entail? And what will it require from retailers and real estate owners? At this year’s NCSC Annual Conference we will discuss everything from staffing and store design to technology and marketing, and how each will affect the days ahead.



  • 10:00 am - Optional Study Visit: P.U.S.H. - The Urban Skate Park
  • Creating a destination is all about building a bustling community! AMF Fastigheter took this to heart and embarked on a new venture together with Swedish skating legend Alexander Lindgren. Together they introduced P.U.S.H. in Gallerian Shopping Center, a meeting place where visitors can skate, experience art and music, attend workshops and meet new brands.

    Limited to 60 participants. Location: P.U.S.H. in Gallerian (2nd floor), enter from Hamngatan.
  • 12:00 pm - Lunch at Norra Latin
  • 1:00 pm - Introduction by moderator Magnus Ohlsson
  • Creating a destination is all about relevance and having an offer that stands out from the crowd. E-commerce has made it possible to shop whatever you want and wherever you are - from an abundance of offerings and discounted goods. In the midst of digital transformation, how do you create a physical touchpoint that still delivers value to the customers and thereby floor traffic?
    Magnus Ohlsson
    Retail Strategist & CEO
  • 1:30 pm - From Retail to Innovative and Tech-Enabled Repurposing
  • "Put simply, there is too much retail real estate space and the asset class has been under pressure from both e-commerce and changing consumer trends. Yet, at the same time a wave of innovation has taken hold in the real estate sector, backed by large amounts of venture capital dollars, that are allowing landlords to repurpose their assets in a tech-enabled way and partner with visionary companies that are changing the way we live, work, and play."

    Hear about this trend and the latest innovations from Fifth Wall, the largest venture capital firm in the world focused on the Built World.

    Roelof has led Fifth Wall’s investments in Lyric, Eden, Appear Here, Hippo, Industrious, Loggi, Recharge, Lime, and Aurora Solar. Previously, Roelof worked at Norwest Venture Partners, Evercore Partners, Goldman Sachs, and Bridgewater Associates. He is originally from Johannesburg, and graduated Phi Beta Kappa, magna cum laude, from Emory University. He is also a Chartered Financial Analyst.
    Roelof Opperman
    Managing Director
    Fifth Wall
  • 2:10 pm - Brainstorming session
  • The expertise and knowledge of our audience is impressive and this year we are planning to make good use of it. During our brainstorming sessions we will ask you to get involved by discussing current topics and sharing your ideas.

    Be prepared to get involved – Our greatest asset is You!
  • 2:30 pm - Nordic Think Tank
  • Words like “destination” and “experience” are becoming increasingly popular, but how are they being interpreted and implemented across the Nordics? We have invited leading retailers and real estate owners to share their views on the topic and strategies ahead.

    Speaker announcements: week 12!
  • 3:00 pm - Coffee Break
  • 3:30 pm - A data driven future
  • Keynote announcement: week 14!
  • 4:00 pm - Brainstorming session
  • Our Key Note speaker will introduce 5 things that ALL companies need to do around data. Get inspired and take the opportunity to brainstorm with colleagues and experts.

    Be prepared to get involved – Our greatest asset is You!
  • 4:30 pm - Nordic Think Tank
  • Creating a personalized customer experience involves many aspects, but data is for sure one of the key ingredients. Hear top Nordic players share their experiences, best practices and visions ahead.

    Speaker announcements: week 15!
  • 5:00 pm - Round up
  • 5:15 pm - Cocktail and Mingling
  • 7:00 pm - NCSC Nordic Awards Gala Dinner


To be announced...!

Magnus Ohlsson

CEO Retailomania
Retail branding expert, concept developer and this year's moderator

Roelof Opperman

Managing Director
Fifth Wall
Fifth Wall