NCSC Annual Conference 2019

Since opening in 1976, Gallerian has developed into an iconic shopping destination in the heart of Stockholm city. A reconstruction begun in 2014, which includes six buildings, two squares, two international life style hotels and a shopping center, to form what is now called Urban Escape. The vision was to create a more vibrant city block with unexpected combinations, including roof top bars, hotels and retail.

Ibrahim will explore the future metrics of success in retail and how changing consumer behaviour will impact physical space, the experience and the revenue model.

All over the world, IKEA has recently supplemented its traditional department stores with smaller shop concepts located centrally in various big cities. IKEA Kitchen opened in Stockholm City in autumn 2017 and for four weeks this winter, IKEA Bedroom was put up as a pop-up. Mattias and Freddy will give you more insight in their strategy ahead and how they, with the customer in focus, plan to meet the future.

Anthea will talk about the amazing transformation of King’s Cross and the development of Cole Drop Yards. She will give you a brief background of the site and the strategy behind the development, leasing, brand, marketing and overall approach.

The story behind Pikkulaiva, Finland’s first, completely recyclable, pop-up shopping center.
Sanna Yliniemi, VP Operation Development, Citycon

Making the World Cycling Championship change its course to create an unforgettable customer experience.
Thomas Skålnes, Director Sartor Storsenter

The Lobby – a curated universe for brand activation.
Annelie Gullström, Head of Business Development, AMF Fastigheter

Creative campaigns and guerilla marketing “We dare to be ourselves!”
Charlotte Andersen, Marketing Director, Rødovre Centrum Centerforening

In amongst the many new technologies out there, there are some that have been making a real difference and delivering results in practice. We look at a proven solution that is driving asset value for owners such as Unibail-Rodamco-Westfield and AMF Fastigheter, and how they are using it for better tenant engagement, elevating the user experience and managing operations more efficiently.

The need to understand customers, sales and possibilities in relation to location has never been greater. In a complex world you most often need to evaluate tens- or hundreds of different parameters together. Customers, traffic, market socio demographics, competitors, trends, available estates, people flows being just a few. That’s why many of the successful retailers and real estaters are putting a lot of focus on a GIS-platform to actually gather all relevant external data (together with their own KPI´s)-, thus creating new dimensions to insights that come out of the synergy. The geographical dimension open up e.g. the possibility to evaluate developments in the physical sales in regards to the e-com sales.

Today’s customer has completely different expectations of the shopping experience than previous generations. It needs to be comfortable, entertaining and fast. We meet today’s and future customers by using digital experiences and AI, where sustainability remains in focus. With the help of AI we can reduce our environmental impact and achieve our sustainability goals, while we create an even more inspiring and relevant shopping experience, adapted to local and personal conditions.