2023 & Beyond

27 October 2022


27 October 2022|Sergel HUB|Stockholm
The ambition with 2023&Beyond is to look to the future. We want to provide inspiration and knowledge about the development of commercial spaces and spark new ideas and conversations. During the day we will explore everything from sustainability and leadership to the changing retail landscape, and how it may impact customer experience, store design, service proposition, rent and valuation models. We will finish off the day with NCSC Nordic Awards where the winner of Best Nordic Shopping Center 2022 will be elected.

Welcome to an inspiring day with focus on Nordic Commercial Spaces and Communities!

NCSC Member 2.495 SEK / NCSC Retail Member: 995 SEK / Awards Jury & Nominees: 1.995 SEK / Non-Members: 3.995 SEK


  • 10:30 am - Optional study visit - FULLY BOOKED!
  • We will meet up at Sergel HUB and start off with a presentation in the conference hall, followed by a guided visit to Urban Escape only a few minutes away on foot.

    About Urban Escape
    Since opening in 1976, Gallerian has developed into an iconic shopping destination in the heart of Stockholm City. A reconstruction begun in 2014, which includes five buildings, two squares, two international lifestyle hotels and a shopping center, to form what is now called Urban Escape. Further, IKEA choose to open its first city department store here in June 2022. The vision is to create a more vibrant city block with offices, hotels, shops, restaurants, cafes, bars and other meeting places.

    Fully booked! Max no of participants: 50
    Cecilia Åkesson
    Center Manager Retail City
    AMF Fastigheter
    Kenneth Jävervall
    Senior Leasing Manager
    AMF Fastigheter
  • 12:00 pm - Check-in and lunch at Sergel HUB
  • 1:00 pm - Conference starts
  • 1:05 pm - Panel discussion: The future of retail
  • To spark new ideas and conversations we will start off with a panel discussion with a focus on Nordic Commercial Spaces and Communities.

    Pouya Boland
    CEO, Chiquelle

    Michael Cronholm
    Analyst, HUI Research
    Moon-Suck Song
    CEO, Panagora
    Pia Hvalgren, Head of Store Portfolio & Leasing, Lindex
  • 1:30 pm - Creating a place where dreams come true
  • At Sergelgatan in central Stockholm, a 2.700 sqm space is being planned with the aim of giving people inspiration and knowledge to realize their dreams. Spirit of__ will offer visitors a palette of experiences in different formats, whether you are looking for an exhibition, good food, a calming library, or a shop full of inspiration. Behind the project is a strong quintet of successful entrepreneurs, led by Jan Broman, co-founder of Fotografiska and Paradox Museeum.
    Jan Broman
    CEO, Spirit of__
  • 1:45 pm - What can retail learn from the entertainment industry?
  • How do you create content that grabs attention, draws you in, and keeps you coming back for more? Iréne Lindblad is the CEO of Jarowskij, one of Sweden’s most prominent and innovative production companies, and the creators behind the Emmy-winning show Wild Kids and successes like Solsidan and Vår tid är nu.
    Iréne Lindblad
    CEO, Jarowskij
  • 2:00 pm - A window to a brand universe
  • Today there is a strong value in having a “physical home” as a brand, an actual space as an extension of a web shop and social media – to activate, interact, inspire, and stimulate the brand community. Through campaign-based activations, RAY Atelier specializes in creating head turning and unique installations for top brands such as Totême, Hermès, Tiger of Sweden and Nordiska Galleriet.
    Kia Lublin
    Account Director, RAY Atelier
    Saba Gedda
    Creative Director, RAY Atelier
  • 2:15 pm - How one-to-one Live Shopping doubled sales
  • When the pandemic hit, Elkjøp realized that their digital shopping experience needed to reflect their store experience. Good guidance and advice from employees were key, and they came up with a unique new strategy that boosted both sales and customer satisfaction. Morten Schwartzmann and Niclas Fröidh will share the story behind the success.
    Morten Schwartzmann
    Nordic Productivity Manager, Elkjøp
    Niclas Fröidh
    e-commerce Manager, Elkjøp
  • 2:30 pm - Co-Retail as a service and a media
  • When everything is available anywhere – it's time to connect physical retail into collaborative digital networks! Per Norell from Mind Real Estate, together with Oscar Hafvenstein and Clara Lindsten, co-founders of Co-X, shares their model on how collaboration across silos can be the beginning of a thriving future for physical retail.
    Oscar Hafvenstein
    Co-founder of Co-X

    Clara Lindsten
    Co-founder of Co-X

    Per Norell
    Mind Real Estate
  • 2:45 pm - Coffee break
  • 3:30 pm - Sustainabilization - how to think and act in a world in transition
  • More and more companies are realizing the long-term advantage of switching to more sustainable business models, but few know how to go about it. Mikael Botnen Diamant has been working with sustainability issues for over 20 years and participated in the negotiations that led to UN's global 2030 Agenda (SDG:s). Carl-Johan Schultz has a long background in the communications industry helping and pushing brands to evolve their sustainability focus and ambitions.

    They will share their philosophy behind their new book, Sustainabilization: a guide for companies in transition, and provide insights for how to accelerate your sustainability work.
    Mikael Botnen Diamant
    Sustainability Advisor at Doings & Author
    Carl-Johan Schultz
    Sustainability Advisor at Doings & Author
  • 3:50 pm - Enabling tenants to help solving the world's waste problem
  • The waste room at shopping centers is often a black hole where both information, responsibility and values are lost. What does it take to change this? Together with several Norwegian property managers, Carrot has shown that if you make it possible to reward sorting and sustainable choices for each individual tenant, you can reduce the amount of residual waste to a minimum. Get ready to hear how waste can go from being a problem to becoming a money-maker - while saving the world.
    Mari Larsen Sæther
    Business Developer, Carrot
    Nina Volstad
    Head of Experience & Design, Carrot
  • 4:10 pm - The shift from owning to sharing
  • Volvo Car Mobility is a subsidiary of Volvo Cars and has been operating its car-sharing service Volvo On Demand in cities of Sweden since 2019. Volvo Car Mobility has built a smart AI mobility platform to advance behavioural change and sustainable development. Steinar Danielsen is Sustainability Lead at Volvo Car Mobility and will provide insights into the shift from ownership to sharing and KPIs to support both growth and sustainability.
    Steinar Danielsen
    Sustainability Lead
    Volvo Car Mobility
  • 4:30 pm - Optimizing the tenant-mix by analyzing data
  • Satisfactory risk-adjusted returns for a shopping center owner are ultimately derived from the tenants´ rental payments. Therefore, how successful different tenants are at generating value for their own businesses, and to create collective mall experiences and revenues at the lowest possible risk, is key. Han-Suck Song will present a data-driven analytical framework that support important questions that mall owners and investors face. At the core is a tenant rating tool that aims at minimizing costly vacancies, reallocations, and corresponding costs for various adjustments of space.
    Han-Suck Song
    Ass. Professor Construction and Real Estate Economics, KTH and and co-founder at Preditan AB
  • 4:50 pm - Fireside chat with new owner and CEO of Åhléns, Ayad Al-Saffar
  • The fact that Axel Johnson sells Åhléns department stores after 34 years headlined most media outlets when the news broke late this spring. The new majority owner and CEO will be the entrepreneur Ayad Al-Saffar, who among other things owns Ur & Penn. We are curious to find out what he has in store for one of Sweden’s most prominent and well-known brands!
    Ayad Al-Saffar
  • 5:10 pm - Leadership during challenging times
  • Johan von Schreeb is one of the founders of Médecins Sans Frontières (MSF) in Sweden and has over 20 years of experience in leading efforts in disasters around the world. He has worked during Ebola outbreaks, wars, natural disasters, the covid-19 pandemic and was recently asked to coordinate international aid efforts in Ukraine on behalf of the WHO. He will share his experiences of leading medical efforts in chaos and disasters.
    Johan von Schreeb
    Professor at Karolinska Institutet, Co-Founder MSF Sweden
  • 5:30 pm - Conference ends
  • 7:00 pm - NCSC Nordic Awards Dinner