When the market for retail center is changing due to increased competition, what are the effects on footfall and the turnover of the center? What is the likely impact of these changes on the market value of the retail center? Will there be a loss of asset value? How do you as a center- or marketing manager respond and what are your corrective actions? These are some highlights of this module – sign up for this single course or a full Diploma program at NCSC Business Program.
Module 1 – Market and Investment Analysis
Where: KTH Royal Institute of Technology in Stockholm, Sweden
When: March 27-29
Download course description
Content:
The market analysis process for a shopping center
Productivity analysis and marketability studies
Urban growth and market areas
Location of retail centers
Retail targets groups
Methods for estimating retail demand
Competing supply and property rating
Market captures rates, management of leakage to increase market shares
Investment analysis
Case study
Study visit
Who can attend?
Everyone who has an interest in the shopping center industry. I.e. Asset Managers, Leasing Managers, Marketing Managers, Project Managers.
Language: English
PARTICIPATION FEE
Single modules/course:
Price members: 25 000 SEK /course
Price non members: 30 000 SEK /course
The registration is binding, but may be transferred to another person. VAT will be added to the prices above. Literature, study visit, 3 lunches + 1 dinner are included in the price of each module. Costs for travels, room and board are additional.
There is a limited number of students, first come first served.
Last day for registration is 19th March. Go to the registration here.
If you have any questions, please contact us at info@ncscnordic.org
