Study tour Reykjavik, Iceland

September 19-21
Explore the unique retail market in Iceland & Reykjavik – The city of bold contrasts!

Reykjavik is a city of bold contrasts; cosmopolitan and small-town, vibrant and sophisticated, young-at-heart and yet full of history. The capital has a total population of around 120,000, and 60% of Iceland’s population of 329,000 lives in the Greater Reykjavik area.

The economy in Iceland has had a robust expansion driven by strong private consumption and a boom in tourism during the last couple of years. Join us for two days of interesting meetings with local retail & shopping center experts for an inside view.

Go to the registration here

Date: 19-21 September (Tuesday-Thursday)
Price: member 15,500 SEK / non member 20,500 SEK (ex. VAT)

An additional flight cost may be added depending on the amount of travellers from each departing destinations and time of reservation.

Seats are limited to 40 people. NCSC members have the priority in case of the tour being over subscribed.

Registration is binding but can be transferred to different person.

Day 1 Tuesday 19th

9.00 Arrival Reykjavik Airport
9.45 Transfer to Kringlan Shopping Centre
10.30 Arrival and morning coffee at Kringlan
11.00 Presentation on Kringlan – New establishments, new brands, the history of Kringlan
11.30 66°NORTH’s
12.00 Walk around and lunch. Kringlan is the largest shopping mall in Reykjavík. Kringlan offers a wide variety of over 180 shops, a selection of places to eat and a range of services.
13.00 Visit Iceland talks about how Iceland as one of the fast-growing tourist destination is affecting shopping etc.
13.30 Islands’ Commerce Committee gives us the story in how Iceland was extra ordinary hard hit by the financial crisis in 2008, but just as extraordinary is its recovery. We also get a presentation on Iceland’s incredible retail and consumption figures. Iceland is today one of the fastest growing economies in Europe.
14.00 Ari Eldjárn – Cultural differences within the Nordic countries
14.45 Departure by bus to the hotel.The buss takes a detour round the church and harbor for a brief sightseeing.
15.15 Check-in Storm hotel
19.00 Dinner at the Fish Company

Day 2 Wednesday 20th
8.00 Breakfast
9.00 Transportation to Smaralind by bus
9.30 Presentation on Smaralind
10.15 Presentation on Lindex incredible success journey in Iceland.
10.45 Domino’s Pizza who has established 22 restaurants in a country of 329,000 inhabitants and are now expanding to the rest of Scandinavia.
11.45 Walk around Smaralind Free time and lunch Transport to Costco.
13.15 Presentation at Costcos newly opened store.
13.45 Transport
14.15 Walk around and free time For those who wishes, the bus goes back to the hotel
18.00 Transportation to Harpa Concert Hall
18.30 Guided tour at Harpan Iceland’s landmark: two skewed glass boxes on Reykjavík’s waterfront housing four halls, shops, a bar, restaurant and the offices of the Iceland Symphony Orchestra, Opera and Brass Band. Harpa is Iceland’s answer to the iconic new modern waterfront venue – Copenhagen’s Black Diamond or Austria’s Ars Electronica.
19.00 Dinner at Kolabrautin 2

The package includes
Flight with Icelandair, economy class
Transfer airport to hotel and return
Airport taxes
2 nights in single room at Storm Hotel, 3*
Breakfast buffé
2 dinners excluding beverages
Meetings with local retail experts
Study tours to different shopping malls

The registration is closed. Please contact: if you have any questions.


Storm Hotel, Thorunnartun 4, Reykjavik. You find more information about the hotel here. Storm Hotel is located between Reykjavik’s main business district and Laugavegur shopping street.

Tuesday 19th of September
Stockholm Arlanda to Reykjavik – Departure time 08.00. Arrival time 09.10
Copenhagen Kastrup to Reykjavik – Departure time 07.50. Arrival time 09.00
Helsinki Vantaa to Reykjavik – Departure time 08.45. Arrival time 09.10
Oslo Gardermoen to Reykjavik – Departure time 08.25. Arrival time 09.05
Gothenburg-Copenhagen-Reykjavik – Departure time 06.20. Arrival time 09.00

Thursday 21st of September
Reykjavik to Stockholm Arlanda – Departure time 07.45. Arrival time 12.30
Reykjavik to Copenhagen Kastrup – Departure time 07.45. Arrival time 12.45
Reykjavik to Helsinki Vantaa – Departure time 07.30. Arrival time 13.50
Reykjavik to Oslo Gardermoen  –  Departure time 07.50. Arrival time 12.20
Reykjavik-Copenhagen-Gothenburg – Departure time 07.45. Arrival time 15.20

If you wish to depart from other destinations please let us know in your registration and we will come back to you with the additional flight alternatives.

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