This workshop-kit is the result of a research project that took place during 2015 and 2016, which was financed by the Swedish Governmental Agency for Innovation Systems (Vinnova). The project consisted of three project partners; Nordic Council of Shopping Centers (NCSC), United Minds and Institute for Management of Innovation and Technology (IMIT).
Explore your digital present and map your digital future.
Go to the workshop-kit here.
Why does this workshop-kit exist?
To spread the insights and results of the research project this workshop-kit was been developed to support the members of NCSC and other stakeholders to strategically handle the challenges of the digitalization of retail spaces. The workshop-kit consists of several different components that should be used in combination to gain the best insights and outcomes.
The intention of this workshop-kit is not to be the answer to the challenges of digitalization for every actor within the retail industry. Rather, since every actor is unique, this will be a tool for actors such as property owners, retailers and consultants to make informed decisions when it comes to how the digitalization will affect them strategically. Accordingly, we think that the digitalization should not be understood in isolation, rather it must be considered as an integrated part of the business strategy and its importance must be evaluated in regards to its relevance for the business strategy.